MedTest is a company based in Canton, Michigan that supplies medical analyzers, reagents, service, and training to laboratories all over the world. Already equipped with a brand and website, MedTest’s marketing team came to us for print ads to further spread the word about their expansive list of products and services within the medical industry, their slogan being ‘MedTest’s Got It!’
MedTest came to us looking for a design to convey their growth and showcase their products without relying too heavily on verbiage. They also wanted something to show that they provide everything the consumer needs – all while remaining as minimalistic as possible. We decided to showcase photos of their ensembles, ranging from small to large, to communicate growth and scalability of their products. To further convey this message, we included a photo of ‘the client,’ further building the idea that MedTest is a company that expands with their clients.